Creator Relationship Management
● Manage an assigned portfolio of WEBTOON creators, serving as a trusted point of contact throughout their creator lifecycle.
● Build strong, long-term relationships by understanding creators’ individual goals, needs, challenges, and business priorities.
● Support creators through onboarding, ongoing relationship management, development opportunities, and offboarding.
● Proactively identify creator concerns, opportunities, and retention risks and coordinate with internal teams to address them.
● Help creators navigate opportunities across WEBTOON’s broader IP ecosystem, including entertainment, publishing, licensing, and merchandise.
Creator Operations & Strategy
● Own day-to-day operational processes that support creators and the broader Creator Management team.
● Coordinate creator communications, newsletters, surveys, office hours, training opportunities, and other creator-facing initiatives.
● Maintain accurate creator records, databases, workflows, and documentation across internal systems.
● Identify operational gaps and develop solutions that improve efficiency, consistency, and the overall creator experience.
● Use creator performance, engagement, retention, and other relevant metrics to identify trends, opportunities, and areas requiring attention.
● Support creator segmentation, prioritization, and performance frameworks, translating insights into actionable recommendations.
Cross-Functional Collaboration
● Partner closely with Entertainment, Publishing, Consumer Goods, Content, Finance, Legal, Rights Management, Marketing, and other internal teams to support creator needs and opportunities.
● Facilitate clear communication and alignment between creators and internal stakeholders.
● Track ongoing creator opportunities and projects to ensure appropriate visibility, follow-up, and support.
● Represent Creator Management in cross-functional projects and initiatives where creator expertise and perspective are required.
AI & Innovation
● Leverage AI tools and emerging technologies to improve Creator Management workflows, research, communication, reporting, and operational efficiency.
● Identify opportunities to automate or streamline repetitive processes while maintaining appropriate human oversight and creator-focused judgment.
● Stay informed on developments across the creator economy, AI, digital media, and emerging creator tools and platforms.