Full Time
Tali AI

Growth Marketer

Toronto
CAD80K - CAD120K per-year-salary
Hybrid
Posted 1 week ago
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Tali AI is on a mission to build industry-leading products that solve real-world problems for clinicians today.
 
How do we do this? Our AI-powered medical assistant empowers clinicians by removing the administrative burden that pulls them away from patients. When clinicians can focus on care, healthcare becomes more accessible, more human, and more sustainable.
 
Tali is transforming the industry, serving thousands of clinicians across Canada and the US, accelerating millions of patient encounters annually, saving clinicians more than 10 hours a week. That time goes back to where it matters most, patient care.

Main description. "We're looking for a hands-on Growth Marketer to design, run, and scale growth experiments that uncover the most effective ways to acquire new healthcare organizations. You'll combine data, customer insights, and creativity to identify high-impact opportunities, test them across multiple channels, and turn what you learn into repeatable systems that generate qualified pipeline.

What You'll Do

  • Design, execute, and measure growth experiments across acquisition channels to identify the highest-leverage opportunities for generating qualified pipeline.
  • Own the end-to-end execution of growth initiatives across paid, SEO, email, content, partnerships, webinars, and other acquisition channels—testing, learning, and iterating as you go.
  • Define audience segments, messaging, and creative direction for campaigns
  • Launch and optimize paid media across channels
  • Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert
  • Analyze performance across channels to identify what drives growth and double down on what works
  • Continuously test new channels, creative concepts, and conversion paths
  • Must-haves ...

  • You have personally built and optimized growth initiatives end-to-end. We are not looking for someone who only owned strategy or only executed one channel.
  • You have personally launched campaigns across multiple acquisition channels (paid, SEO, email, webinars, partnerships, content, etc.).
  • You are highly data fluent. You can independently analyze funnel performance, identify bottlenecks, and recommend where we should invest next.
  • You enjoy running experiments more than following playbooks.
  • You've worked in an environment where there wasn't already a marketing machine to inherit.
  • You'll succeed if you ...

  • Have 4–6 years of B2B SaaS demand-gen or growth marketing experience (healthtech a plus)
  • You are comfortable with and use marketing analytics tools on a daily basis (GA4, HubSpot, Looker Studio, Mixpanel, Amplitude, or similar)
  • Are obsessed with automation and AI-native demand generation, you leverage tools to move faster and smarter
  • Can translate product benefits into clear, motivating campaign ideas that resonate with clinicians
  • Are data-driven but creative, comfortable working from metrics and gut alike
  • Understand how paid, organic, and content work together to create demand
  • Thrive in a startup environment where you can build systems from scratch
  • Bonus Point: Experience at a scale-up or high-growth startup
  • Bonus Point: Background in healthtech or healthcare SaaS