Senior Lifecycle Marketing Manager, PLG

StackAdapt is looking for a Senior Lifecycle Marketing Manager to run the day-to-day execution and optimization of our PLG lifecycle marketing program. This is a hands-on IC role responsible for building omnichannel campaigns, managing lifecycle operations, analyzing performance, and turning insights into action.

You’ll own the evolution of StackAdapt’s PLG lifecycle experience—from a user’s first account creation through onboarding, activation, retention, and expansion. As the hands-on owner of the program, you’ll turn customer and product insights into high-impact, omnichannel experiences while partnering across Product, Engineering, RevOps, Sales, Customer Success, and Marketing Operations to bring new ideas to life. Reporting to the Group Manager, Lifecycle & PLG, you’ll help advance the broader PLG strategy while owning the day-to-day execution and continuous improvement of the program.

StackAdapt is a remote first company, and we are open to candidates located anywhere in Canada. 

What You'll Be Doing:

• Own the day-to-day execution and optimization of the PLG lifecycle program from account creation through onboarding, activation, retention, and expansion.
• Build and manage omnichannel campaigns across email, in-app, programmatic, and other relevant channels.
• Translate product usage, customer behaviour, and business priorities into targeted lifecycle campaigns.
• Build and launch lifecycle campaigns in MarTech platforms, including audience segmentation, workflow development, behavioral triggers, testing, and performance reporting.
• Audit existing journeys, identify opportunities, and prioritize improvements.
• Partner with Product, Engineering, RevOps, Sales, Customer Success, and Marketing Operations to drive execution.
• Define lifecycle KPIs, maintain dashboards, and own recurring performance reports and stakeholder updates.
• Lead testing and optimization to improve activation, engagement, retention, and self-serve revenue.
• Use AI tools to improve campaign development, data analysis, reporting, and operational efficiency, while applying sound judgment and quality control.
• Contribute to pitching, planning, and launching new lifecycle programs.
• Support the development and execution of the PLG lifecycle roadmap.

What You'll Bring to the Table

• Experience in product-led growth, lifecycle marketing, growth marketing, or a related discipline, ideally in B2B SaaS.
• Hands-on experience building omnichannel campaigns in MarTech and marketing automation platforms.
• Strong email marketing experience. 
• Experience with in-app messaging, product-led engagement programs, and paid or programmatic media.
• Understanding of how data flows across marketing, product, revenue, and operational systems.
• Ability to use customer and performance data to develop and improve lifecycle programs.
• Strong communication and cross-functional collaboration skills, with the ability to influence without direct authority.
• A bias toward action and the ability to move work from strategy through execution.
• B2B marketing experience is required; relevant B2C experience may also be considered.
• Intermediate-to-advanced proficiency using AI tools for analysis, campaign development, reporting, and workflow efficiency.
• Strong analytical, organizational, and project-management skills.

Bonus Experience

• Experience in MarTech, AdTech, email service providers, customer data platforms, or B2B SaaS.
• Experience working with Meta Ads, ChatGPT Ads, or Google Search.
• Experience launching lifecycle programs in a hyper-growth environment.